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In freight, there are times when visibility simply drops off. You know when something was picked up, and you know when it arrived, but everything in between is a black hole. For businesses shipping bulk freight via containers, semi-trailers, or B-doubles, that’s often the norm. Unlike smaller consignments that pass through scanners and checkpoints, these large-format freight movements typically travel without any tracking events at all.
Freight People is changing that.
We have been developing a new container tracking capability that provides our customers with real-time visibility of freight in transit, even during multi-day, multi-state journeys where scanning isn’t always possible – and it’s available now.
For the first time, our clients can see exactly where their freight is across its entire journey at any point in time. If something goes missing or isn’t where it is supposed to be, we can extract the data and show its journey in detail. In one case, the tracker showed a container in Tasmania that the carrier claimed hadn’t arrived, but we knew otherwise. In another instance, a primary producer was working with a new carrier, shipping high-value, time-critical produce to a receiver who was worried about it spoiling. Both parties were able to track it in real-time throughout the journey, eliminating concerns that it wouldn’t arrive in time.
This kind of visibility is a game-changer for freight managers who’ve had to rely on trust, assumptions, or chasing down third parties for updates. It’s straightforward, effective, and available now exclusively to Freight People customers
The technology is based on…. well, that’s actually a trade secret and we need to keep some of those up our sleeves. However, it is reusable, transferable and has a two-year lifespan. There’s no complex setup and no integration headaches. Just precise location data from start to finish. If you want to know more, then get in touch and we’d be happy to share.
They can even help identify patterns in late or missing deliveries, and provide you with the data to hold carriers to account.
For businesses that depend on high-volume freight movements, especially those that go untracked, this is a straightforward way to eliminate blind spots. The technology is available now. It’s proven. And it’s accessible to Freight People customers who want to gain more control over their freight.
Whether you’re chasing operational reliability, better customer service, or peace of mind, real-time container tracking offers a smart, low-effort solution that closes the visibility gap.
If you’re interested in using this on your next bulk freight run, just ask your account manager, or if you’re not yet a Freight People customer, get in touch to find out more.